Let’s write branding copy with imagination.
Are you ready to elevate your copywriting skillset from middle of the road {yawn} to truly superior content that works harder to engage your clients and grow your business?
It’s time to double-down on your creative copywriting skills to:
Create a strong and consistent brand voice;
Grow your following with insightful words;
Engage new clients with your creativity;
Stand apart from { and above } the rest.
So, what the heck is Descriptive Copy?
If you’re looking for something to get you started with elevating your copywriting skills to grow engagement with a business or brand, you’re going to love this.
Welcome to the heady world of Descriptive Copy.
Descriptive Copy is an approach to copywriting for business that draws on the features of a more poetic and literary style to help elevate the quality of your copy and create emotional engagement between your reader and your business or brand.
The intention is to evoke an emotionally heightened response from readers and potential customers, which encourages deeper engagement, connection, trust and loyalty.
In my e-book I show you how really tuning into some of the figurative language techniques that we usually associate with a more literary, highfalutin style can really help to make your business copywriting sing.
Of course, the chances are you’re well aware of these techniques - whether you remember diving deep on them in class at school, college or university or you’re just very tuned into how language works from your personal love and appreciation of words. And I’m not here to teach my grandmother anything about eggs. I just want to serve up a little gently warmed reminder of how effective these figurative language techniques can be in engaging our readers on an emotional level - and how great that can be for driving customer engagement with a business or brand.
So, if this all sounds right up your alley, get a hold of your copy of The Descriptive Copy Masterclass right now and grow your mastery of a truly imaginative style to help drive connection with your clients today.
How to create an insightful ToV Document.
Get your step by step guide to producing a truly insightful brand voice document (style guide) from this detailed exploration from The { Inkly } Blog or enjoy a little cheat sheet I whipped up just for you… and a few others.
