Do I really need a blog for my business?

The thing about blogging is that it’s got a bit of a bad rep. Like fax machines. Very popular and exciting back in the day, but, if you invested in getting one going back then, the chances are it’s sat in the corner gathering dust today because it’s labour intensive and, let’s face it, slow to deliver.

Let’s be clear. I’m not talking about lifestyle blogs – you know the ones – mummy blogs stuffed with low sugar cookie recipes and fitness blogs full of insta-worthy trainer shots. I’m talking about your bog standard, run of the mill, business blog. The ones being written by everyday small businesses simply looking to provide excellent products or services and grow their customer base. 

These are the blogs that are actually challenging to create and keep fresh and interesting. Because, let’s face it, if you’re into cookies then you’re out there actively searching for cookies. But few people are actively searching for a great read about window cleaning, or plumbing services or accountancy. 

But what people are constantly, actively, out there searching for is the services or products provided by these businesses. Because we all need window cleaners. And, as far as Google is concerned, that is basically the same thing. If someone is searching for a ‘plumber in Bristol’ and Google finds your website, populated with multiple blogs that talk about plumbing in Bristol, then Google will take that as a win and boost that post to the top of the rankings, throwing light on your business and what it can offer.

So you see, if you can keep your website active, uploading well written, relevant blog posts, which contain lots of lovely key words for your product or service, whenever you can, then it’s tantamount to an invitation to Google to re-scan and re-discover your website on a regular basis. If Google keeps popping in, then before long it’ll start inviting friends over too. And that’s a win.