What is a copywriter anyway?

I get asked this a lot. Which is no surprise as being a digital copywriter firmly sits in the ‘I’m not really sure what she does’ category of jobs. Nursing? Clear as day. Teacher? Got it. Copywriter? Goodness me, what?!

So here it is for you in black and white: A digital copywriter can write all the content for your website, social media posts and any other marketing materials such as leaflets or brochures. 

But it’s way more than just a bit of casual word-play. You can expect a decent digital copywriter to have a pretty refined understanding of SEO, to ensure that what they write on your website will help to generate high rankings in Google search results and drive customer leads. 

Ideally, they will also be a dab hand at helping you to grow your email marketing list and create regular newsletter content, not to mention making effective use of social media and pulling together your marketing strategy in general. And, of course, they should have an insightful approach to customer psychology and a fantastic way with words. 

When you go ahead and hire a great digital copywriter to help with your business marketing you are asking them to get to know your ideal customers, understand your product or services and your business ambitions. You are asking them to get inside the heads of those customers and work out how they think, how they talk and what they want to hear about from your business. You are asking them to understand how best to reach out to that ideal customer, build a conversation with them, reel them in and then help nudge them through to the point of purchase. 

So, because you’re probably very busy running your business, doing the hectic work of someone in your professional field, you may find that the marketing side of things is always slipping to the bottom of the list. Well, this is where a digital copywriter could be a great help, to come in and pull together an effective strategy with you, execute all the written and creative content you need and put it into action. 

Whether it’s re-launching that tired old website that you never really knew what to do with and haven’t touched for years, or your first foray into social media, or an effort to connect more with your customers through email and direct marketing… have you tried asking a digital copywriter?

Check out my digital copywriting and marketing services and get in touch to have a chat about how I can help you to grow your business.